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Tactara provides technology and infrastructure management services to the leading
companies in the online direct marketing industry. Each month, these companies initiate
billions of consumer transactions using our products and services. Our customers
range from boutique privately held businesses focused on specific market segments
to public companies, valued at billions of dollars, that participate in virtually
every aspect of online marketing and advertising.
These industry leaders define and extend best practices for the online direct marketing industry. We encourage our customers
to understand and implement current best practices as detailed in the "Sender
Best Communications Practices" whitepaper published by the Messaging Anti-Abuse Working Group (MAAWG),
and to participate in organizations such as MAAWG
and the Email Sender & Provider Coalition (ESPC). Our own Acceptable Use Policy
describes the minimum policies our customers adhere
to and codifies our belief in the rights of the recipient and the responsibilities of the sender.
Tactara's infrastructure management services keep our customers focused on their
core competencies by eliminating technical deployment problems commonly faced by
the online marketing industry. Our technology products increase our customers' marketing
capabilities by providing visibility and control of critical business practices
resulting in improved predictability and performance of their revenue streams. Our
future products include software technology designed to improve the capabilities
of our customers in the areas of subscription management, fraud prevention, and
reputation monitoring and protection.
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