Tactara provides technology and infrastructure management services to the leading companies in the online direct marketing industry. Each month, these companies initiate billions of consumer transactions using our products and services. Our customers range from boutique privately held businesses focused on specific market segments to public companies, valued at billions of dollars, that participate in virtually every aspect of online marketing and advertising. These industry leaders define and extend best practices for the online direct marketing industry. We encourage our customers to understand and implement current best practices as detailed in the "Sender Best Communications Practices" whitepaper published by the Messaging Anti-Abuse Working Group (MAAWG), and to participate in organizations such as MAAWG and the Email Sender & Provider Coalition (ESPC). Our own Acceptable Use Policy describes the minimum policies our customers adhere to and codifies our belief in the rights of the recipient and the responsibilities of the sender.

Tactara's infrastructure management services keep our customers focused on their core competencies by eliminating technical deployment problems commonly faced by the online marketing industry. Our technology products increase our customers' marketing capabilities by providing visibility and control of critical business practices resulting in improved predictability and performance of their revenue streams. Our future products include software technology designed to improve the capabilities of our customers in the areas of subscription management, fraud prevention, and reputation monitoring and protection.
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