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Since the enactment of the CAN-SPAM Act of 2003, legislative enforcement, authentication
technologies, and ever-increasing vigilance by ISPs have preserved email as a reliable
and virtually ubiquitous communication method for businesses and consumers. Nevertheless,
the Internet remains plagued by SPAM, phishing attacks, viruses, spyware and other
malicious or illegal practices. In this environment, legitimate email marketers
face increasingly steep challenges to ensure successful delivery of their content
to consumers, and to differentiate themselves from the bad actors that pollute the
world's email networks. Compounding the problem further, ISPs remain poorly equipped
to distinguish between legitimate marketing companies and illegitimate “spammers”,
forcing even the largest and most reputable online marketers to expend resources
and adopt business tactics disproportionately focused on redundancy and continuity
of service. Beyond basic infrastructure issues, online marketers also face unique
challenges in delivering their content to consumers, building and protecting their
reputation online, and managing the wide range of technology and infrastructure
required to do so.
Infrastructure Management
Tactara's infrastructure management services bring predictability and reliability
to a process often fraught with costly delays and technical problems. Our services
include management of every element of telecommunications logistics, including service
provisioning, installation, hardware infrastructure, and service maintenance and
monitoring. In addition, by delivering blended transit solutions using established
relationships with multiple upstream providers, we are able to ensure service continuity
for our customers. By managing the most problematic features of telecommunications
services, and by eliminating the risks and delays inherent in the procurement of
these services, our customers are able to focus on their core competencies of data
management, demographic targeting, and campaign performance.
Abuse Management
Tactara's infrastructure services provide the foundation for the more critical issue
of relationship management between the marketer, the upstream transit provider,
and the consumer. Tactara delivers software tools to facilitate the tracking, investigation
and remediation of consumer complaints and related abuse issues. These tools help
ensure service reliability and consistency, and provide ISPs with “report card”
style visibility to the performance of their mailing customers, laying the foundation
for long-term business relationships between ISPs and legitimate online marketers.
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